Tiger Pan 潘 虎's profile

Snow Beer Ingenuity 雪花啤酒 匠心

Tiger Pan 潘 虎
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package beer sonw Marrs Green ingenuity window frame originality sonw beer tao Breweries Design

雪花匠心营造

CLIENT—华润雪花啤酒（中国）有限公司
DESIGNER—潘 虎 Tigerpan
ASSISTANT—迟 谦
ART DIRECTION—阎 东
AWARD—A’ Design Award 2018意大利A设计铂金奖&2018One Show金铅笔优胜奖&2018Pentawards金奖&2019GDA德意志联邦共和国设计奖

一器一物的爱与美好

雪花·匠心营造的升级，并不是一件容易的事情。在中国传统技艺中，唯有秉持敬畏之心，才会以一种对待至藏的态度雕琢生活。
我们从中国明朝精雕细琢的窗棂中找寻灵感，从历史文化的深处解读匠心精神。窗是建筑中最接近人的视线的部分，瓶身凸起传统窗棂步步锦样式是古老的营造法式，承载着古代工匠的精工之美。横平竖直的纹路走向象征着规矩行事、品行正直的匠人精神。
物品与空间是匠心精神的载体。琥珀色玻璃瓶身与传统窗棂丁工纹相互衬托，细致做工与克制的用色，每一个细微部分都经过反复的琢磨。镌刻出东方美学的对称之美。
雪花·匠心营造是全球销量第一的雪花啤酒旗下超级单品。2018年9月上市以来获得了1.25亿瓶的销量记录。并且被中国一档超过5亿人观看的美食节目《风味人间》精选为专用酒品。

package beer sonw Marrs Green ingenuity window frame originality sonw beer tao Breweries Design
package beer sonw Marrs Green ingenuity window frame originality sonw beer tao Breweries Design
package beer sonw Marrs Green ingenuity window frame originality sonw beer tao Breweries Design
package beer sonw Marrs Green ingenuity window frame originality sonw beer tao Breweries Design
package beer sonw Marrs Green ingenuity window frame originality sonw beer tao Breweries Design
package beer sonw Marrs Green ingenuity window frame originality sonw beer tao Breweries Design
package beer sonw Marrs Green ingenuity window frame originality sonw beer tao Breweries Design
package beer sonw Marrs Green ingenuity window frame originality sonw beer tao Breweries Design
package beer sonw Marrs Green ingenuity window frame originality sonw beer tao Breweries Design
package beer sonw Marrs Green ingenuity window frame originality sonw beer tao Breweries Design
Snow Beer Ingenuity 雪花啤酒 匠心
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Tiger Pan 潘 虎's profile

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Tiger Pan 潘 虎's profile
Shenzhen, China

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Tigerpan Packaging Design Lab. 潘虎包装设计实验室

Snow Beer Ingenuity 雪花啤酒 匠心

雪花啤酒 匠心营造 作品升级 Sonw Beer Ingenuity --China Traditional Culture Breweries Design

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